About Marca España
Marca España is a long term State policy, aimed at strengthening our country’s image, both among Spanish citizens and beyond Spanish borders. A Royal Decree 998/2012, of 28 June, created the position of a High Commissioner of the government for Marca España. He is tasked with the planning, encouragement and coordinated management of activities carried out by all public and private agencies seeking to promote a stronger image of Spain.
Marca España is a long-term project
aimed at strengthening Spain’s image
among Spanish citizens and abroad.
Analysis and follow-up
We study and analyse the perceptions of Spain around the world and how they have evolved over the years.
Planning and coordination
We coordinate and guide the efforts of public and private agencies whose work is relevant to Spain’s image abroad.
Courses of action
We implement specific initiatives with other organisations to promote Spain’s image.
Communication and outreach
We promote Spain’s positive aspects with true and accurate information through both national and international channels.
Who we are
We are all Marca España
Marca España is a joint project that benefits everyone. Wherever you are, using social media, tell the world about the good things that happen in Spain. You too are Marca España!