1st Meat Attraction comes to a close to great success

  • Economy

1st Meat Attraction comes to a close to great success

Visitors at Meat Attraction. Photo: IFEMA.
Visitors at Meat Attraction. Photo: IFEMA.

Meat Attraction has come to a close to great success. In its first edition, this trade show for the meat industry gathered 242 exhibitors, companies from 16 different countries and more than 9000 professional visitors.

The event, organised by the Spanish Meat Industry Association (ANICE), took place at IFEMA-Feria de Madrid from 18 to 20 October. It was an innovative trade show, fully dedicated to the meat sector – the fourth largest industry in Spain, with a turnover of 22,600 million euro.

At present, meat is the leading exporting sector in the Spanish agri-food industry. In 2016, meat and meat product exports totalled 2.27 million tons, worth 5562 million euro.

Against this backdrop, Meat Attraction successfully fulfilled its purpose, namely, to boost internationalisation through the presence of companies or experts from 37 countries, including USA, Morocco, Germany, Italy, France and Sweden.

218 international buyers

The opening event was chaired by the Spanish Minister of Agriculture and Fisheries, Food and Environment, Isabel García Tejerina, and the Chairwoman of the Congress of Deputies, Ana Pastor. The trade show drew leading firms from Spain, which considered it to be an apt business platform to boost exports, as well as all the actors in the meat supply chain and the representatives of all the relevant inter-professional organisations: ASICI, INTEROVIC, INTERCUN, INTERPORC and Provacuno.

Investing about 300,000 euro, IFEMA brought as many as 218 international buyers from 25 different countries – mainly in Europe, Asia and Latin America. The idea was to have the leading buyers and opinion leaders in the sector from Spain and the world at Meat Attraction.

First Spanish-Chinese Forum

The event included an agenda packed with professional meetings, which took place in the context of Grupo Cooperativo Cajamar-Meat Attraction Forum, organised with the collaboration of leading firms and organisations in the meat industry. At the forum, they discussed issues such as the new challenges faced by this industry, business internationalisation, the role of meat in nutrition and health, industry 4.0, and technological developments.

On the day before the opening of Meat Attraction, IFEMA played host to the 1st Spanish-Chinese Forum on Beef and Mutton, organised by Provacuno (Agri-food Inter-professional Organisation of the Spanish Beef Industry) and INTEROVIC (Inter-professional Association of the Mutton and Goat Meat Industry).

This forum gathered Spanish and Chinese businessmen, who discussed the quality of Spanish meat and considered the business opportunities available to Chinese importers and distributors. China is the top market for Spanish meat exports, accounting for more than 20% of the total. Spanish meat exports to China have doubled, going from 209,000 tons in 2015 to 419,000 in 2016.