Spain analyses business opportunities in China
The Special Economic Zone of Zhengzhou-Xinzheng offers bright prospects for Spanish exports. It is the top region in China in terms of trade volume, worth 45,000 million euro in 2016.
To analyse these prospects, Casa Asia organised a seminar under the title ‘Special Economic Zone of Zhengzhou-Xinzheng (Henan-PRC)’, with the cooperation of the Leading Brands of Spain Forum and Zhisland, the top networking platform for entrepreneurs in China. At the seminar they analysed the opportunities for Spanish exports and e-commerce in China, focusing on Zhengzhou-Xinzheng.
A special economic zone (SEZ) is an area in which business and trade laws are different from those of the rest of the country and oriented toward free market. The term can include free trade zones (FTZ) or export processing zones (EPZ), among others.
Special economic zones are established to promote direct foreign investment and boost trade volume. Zhengzhou-Xinzheng has proved to be successful in this regard, become the top international trade area in China.
Zhisland, business giant for China
At the seminar they also introduced Zhisland, one of the top platforms for entrepreneurs in China. Its members include 6000 firms from 30 different sectors. Zhisland sees Spain as a viable partner in joint business ventures.
Zhisland’s members include some of the leading Chinese companies: Wanda Group, Alibaba, Fosun, Lenovo, and so on. The total annual business volume of their enterprises accounts for 10% of the Chinese GDP.
In addition, an agreement was signed for the establishment of the Zhisland-Iberia & Latam alliance. The event was attended by Alberto Lebrón, Zhisland CEO for Spain, Portugal and Latin America.
The agreement is expected to result in higher numbers of Chinese tourists coming to Spain, adding up to the existing upward trend. In 2016, 580,000 Chinese travellers visited Spain (+46% y-o-y), turning us into the European country with the highest demand and sharpest growth in the Chinese travel market.