As many as 600,000 news items about Spain and Spaniards are published by international media every year, says GAD3 report for Marca España
Tourism “is not only an economic driver, but also a fundamental element when it comes to forming an image of the country”. This was the view put forward yesterday by the High Commissioner for Marca España in his appearance before the Parliamentary Committee for Energy, Tourism and the Digital Agenda, before which he was asked to appear in order to explain the work of Marca España in promoting the Spanish tourism sector.
The High Commissioner met with ambassadors and other diplomatic representatives at the seminar organised by the Ministry of Foreign Affairs and Cooperation. The group visited the Airbus site in Getafe
The High Commissioner for Marca España travelled to Moscow last week where he fulfilled an intense agenda promoting gastronomy, fashion, tourism, the Spanish language and the management of the country brand carried out by this institution.
Their Majesties, the King and Queen of Spain, presided over this biennial ceremony, the objective of which is to publically recognise those people, companies or institutions which have made the biggest and best contributions towards strengthening the positive image of Spain abroad through their exemplary professional work.
In the context of Forum Europe, Carlos Espinosa de los Monteros announced his proposal of coordinated action by cultural agencies for the promotion of the image of Spain. Also, he will submit a project to Parliament for the inclusion of the distinctive features of the Spanish identity as curricular contents at school.
‘Marca España: Un proyecto hecho realidad 2012/2016’ is a book summarising the activities and achievements of the Marca España project since its inception and setting forth the guidelines to build a strong country brand.
The Marca España Honorary Ambassador is promoting the 2017 Retina Year, a Retinaplus+ Foundation initiative to raise awareness of preventable blindness in Spain.
Marca España and Spaincares have signed a cooperation agreement to promote Spain as a quality destination in health tourism.
The Spanish Minister of Foreign Affairs, Alfonso Dastis, and the High Commissioner for Marca España, Carlos Espinosa de los Monteros, expressed their willingness for the continuity of the Marca España project today at the presentation of the new video ‘Spain Everywhere’ today in the Viana Palace in Madrid.
Numerous Spanish companies and institutions have collaborated on the production of the video by assigning images. By means of a trip round the world, this year’s montage reflects Spain’s presence on the five continents and in all sectors.
IMAFIN, an indicator measuring perceptions of our country in financial markets, reached 86 points in the third quarter of 2016 – 10 points higher than in Q2.
The Spanish nationals who took the survey rated Marca España 3.6 on average on a 5-point rating scale (that is, nearly very good), according to the latest Elcano Royal Institute Barometer.
The Russian and German capitals launched on 17 December a 2000km-long rail route served by modern, variable-gauge Talgo trains, with journey times shortened by about five hours.
The High Commissioner for Marca España is travelling to Russia for the introduction of the fastest Moscow-to-Berlin train service.
The business association Multinationals for Spain’s Country Brand are launching an influence network of Spanish executives with international positions in foreign multinationals to promote our country brand.