Marca España

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In search of Spanish brands around the world

A campaign to promote the presence of Spanish brands and companies in other countries.

The King of Spain, a major asset for Madrid-based businessmen

According to the ‘Nation Brand Confidence Index in the Community of Madrid’ report, King Felipe VI is a major asset for Madrid-based businessmen embarking on internationalisation. The report was presented by the Head of the MESIAS project (Nation Brand Applied Intelligence Systems) on the occasion of the Madrid Excelente Label ceremony.

The King of Spain, a major asset for Madrid-based businessmen

According to the ‘Nation Brand Confidence Index in the Community of Madrid’ report, King Felipe VI is a major asset for Madrid-based businessmen embarking on internationalisation. The report was presented by the Head of the MESIAS project (Nation Brand Applied Intelligence Systems) on the occasion of the Madrid Excelente Label ceremony.

Spain’s image abroad hits record high

Marca España celebrates fifth anniversary with good results; High Commissioner asks for renewed support for the project.

Spain’s soaring reputation

Country RepTrak is an annual survey analysing the perceptions of citizens from 20 countries about 50 nations. With a score of 74.6, Spain is ranked 13th, having climbed four places since last year. It is the country with the most remarkable improvement among the top 20 ranked nations.

Francisco Rábena, appointed as new Director of the Office for Marca España

Rábena (Valencia, 1957) holds a degree in Law. He joined the diplomatic service in 1983.

Marca España renews commitment to business sustainability with Forética

The two organisations will continue to work together in the promotion of Spanish business contributions to society, the environment and good governance. Their renewed alliance underscores the connections between corporate social responsibility, country brand and competitiveness.

Marca España to promote the football industry

Marca España and World Football Summit have signed a cooperation agreement at the presentation of the 2nd edition of the most important international football congress, to be held in Madrid on 16 and 17 October.

Spanish democracy turns 40

On 15 June 1977, 40 years ago, Spain held its first democratic election since February 1936. Between these two dates, there had been a civil war and a dictatorship, under the rule of Francisco Franco. The 1977 election made history: the majority of Spanish citizens supported centre-left or centre-right parties, showing that they preferred moderate ideologies.

Spain at Astana Expo 2017: Energy for the Planet

From 10 June to 10 September, the Kazakhstan capital will host Expo 2017, an event promoting alternative and renewable energy, an industry Spain has contributed to and is committed to in such areas as R&D and innovation, sustainable practices, or climate change.

Spanish-Portuguese Summit strengthens cross-border cooperation

The 29th Spanish-Portuguese Summit came to a close with budget, rail infrastructure and energy agreements, as well as plans to fight terrorism and promote European integration.

According to the 7th Edition of the Barometer of the Image of Spain published by Elcano Royal Institute, foreign nationals rate our country at 7.1 – the same mark they give to USA and our best since June 2012.

Spain, ready for success at World Aerobatic Championships

The Spanish Aerobatic Team 2017 was introduced last Wednesday at the aerodrome in Casarrubios del Monte, in the province of Toledo. Once again, they are led by the experienced pilot Cástor Fantoba, European champion in 2014.

Spain takes its energy to Expo Astaná 2017

Using the slogan “Spain. Energy for the Planet”, the Spanish pavilion is to focus upon the implementation, research and development of renewable forms of energy, a field in which Spain is a worldwide leader.

Spain in the international press

As many as 600,000 news items about Spain and Spaniards are published by international media every year, says GAD3 report for Marca España

Marca España is committed to diverse, high-quality tourism

Tourism “is not only an economic driver, but also a fundamental element when it comes to forming an image of the country”. This was the view put forward yesterday by the High Commissioner for Marca España in his appearance before the Parliamentary Committee for Energy, Tourism and the Digital Agenda, before which he was asked to appear in order to explain the work of Marca España in promoting the Spanish tourism sector.  

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