- Marca España
Marca España, among the three fastest-growing nation brands in 2017
According to Nation Brands 2017, the annual report on the world’s most valuable nation brands prepared by the brand valuation consultancy Brand Finance, Spain’s nation brand not only stands among the top 20 but was also among the fastest growing in the past year.
The Brand Finance report places our nation brand 12th among the top 100, with an AA Brand Rating. In 2016, we were ranked 14th, which means we have gone up two places. Once again, the United States stands atop the ranking of most valuable nation brands, followed by China, Germany, Japan and the United Kingdom.
According to the same report, our nation brand is now worth 1410USDbn – a sharp increase of 46% over last year’s 966USDbn. This places us among the three fastest-growing countries in terms of nation brand value in 2017.
This growth earned the Spanish economy and brands an AA rating. According to a different Brand Finance report, six Spanish brands are among the world’s most valuable: Banco Santander, Zara, BBVA, Movistar, Iberdrola and Repsol.
The value of our GDP, the strength of our business fabric, the power to draw international buyers to goods and services made in Spain, the level of investment, the sales prospects for our top brands and the high standards of living are some of the variables taken into account to place our nation brand among the world’s leaders in the Brand Finance ranking.