- Marca España
Social responsibility, a key asset in Spanish business competitiveness
The Business and Human Rights National Action Plan is aimed at increasing the competitive advantages of Spanish companies in the global market. This is one of the conclusions drawn at the meeting held last Friday at the Spanish Ministry of Foreign Affairs and Cooperation, which gathered the Director-General of the Office for Human Rights, Adela Díaz; the Director General of Forética, Germán Granda; and the Director of the Office of the High Commissioner for Marca España, Francisco José Rabena.
The meeting also drew the representatives of some of the leading Spanish companies, who analysed the relationship between business and human rights at the global level, their challenges and opportunities. They focused on those business management models that help Spanish firms improve our country’s image through a social responsibility strategy.
The Action Plan, approved by the Council of Ministers on 28 July, states the country’s commitment to protect and promote human rights. To fulfil this commitment, all social actors must be involved, even –especially – companies. Thus, the Action Plan sets forth the requirements the business sector should meet in the area of human rights.
The Business and Human Rights National Action Plan is divided into sections. In ‘Policy Areas and Related Measures’, it states the measures to be taken for awareness raising, learning and training, question answering and assistance.
In addition, the Action Plan includes measures to support those companies whose business strategies already envisage the guiding principles in this area, and to design a system of financial, business or visibility incentives.
At the meeting, the experts also discussed future prospects, and the challenges and opportunities that could open up in the field of human rights. The event is expected to pave the way for new exchanges of good practices in order to achieve the goals set forth in the Action Plan.