- Marca España
Spain, a tolerant and reliable country in the eyes of the world
According to the 7th Barometer of the Image of Spain (BIE) by Elcano Royal Institute, a survey taken by nationals from 11 different countries, Spaniards are seen as tolerant (80%), reliable (78%), democratic (77%), pacifist (77%), honest (73%), strong (74%), humanitarian (73%) and hard-working (70%).
Our overall rating was 7.1, our best mark since June 2012, when the first Barometer came out, and the same as USA. Moreover, respondents did not seem to associate Spain to the word ‘crisis’, as used to be the case in the past two years.
A country that inspires confidence
Most participants in the survey believed Spain is a reliable country in terms of democracy, solidarity and tolerance, among other positive aspects. Only among nationals from the UK, Morocco or Chile, almost a quarter of all respondents said they do not trust us.
On the issue of stereotypes, the Barometer shows that the countries where Spain is linked to football, bullfighting and flamenco are the most distant from us in geographical or cultural terms: USA, China, Japan or Turkey.
Among the Germans, the British, the Italians and the French, who make the largest crowds of summer visitors, Spain comes to be associated with travel and tourism. Respondents from these countries mentioned words like ‘sun’, ‘sea’, ‘beach’, ‘cities’, ‘fiesta’ and ‘paella’ when they thought of us.
Finally, most respondents saw our country as a traditional rather than modern state (56% to 42%), with the latter going even higher in wealthier countries.
The survey for the 7th Barometer was conducted from 21 February to 14 March 2017 among 4468 participants aged 18 to 70 living in Germany, the UK, France, Italy, USA, Chile, Ecuador, Morocco, China, Japan and Turkey (about 400 participants from each country).
The Observatory of the Image of Spain is a project led by Elcano Royal Institute and supported by Marca España, the Centre for Sociological Research (CIS) and the Office for Diplomatic Information (OID). It monitors perceptions of our country worldwide and analyses them in depth.