British bloggers and tourists become Spanish ambassadors

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British bloggers and tourists become Spanish ambassadors

Turistas en los alrededores del Museo del Prado de Madrid. EFE/Hugo Ortuño. (EFE)
Turistas en los alrededores del Museo del Prado de Madrid. EFE/Hugo Ortuño. (EFE)

The Spanish Ministry of Energy, Tourism and Digital Agenda and Tourspain are launching an innovative campaign titled ‘Spain In My Heart’, aimed at improving the image of Spain in the UK and strengthening our country’s position as a top travel destination with British tourists.

The campaign, which will be active in April, encourages British travellers to share what they liked best about Spain in social media and their holiday experiences in our country, using the hashtag #SpaininMYheart.

Six popular British bloggers specialising in travel and tourism were chosen to lead the campaign. Michael Turtle, Paul Dow, Becki Enright, Abi King, Keith Jenkins and Sarah Lee have taken the first step, sharing their travel experiences in Spain in a series of articles.

Among Spain’s natural and cultural beauties enjoyed by users, there are the old town of Toledo and the world-class food of San Sebastián; the spectacular coastline of Galicia or Menorca; the interesting customs and traditions of Asturias or Castile-La Mancha; the captivating colours of Spanish cities and villages; and the exciting lifestyles and various forms of art across the country, among others.

Reaching the one million user mark

In 2016, Spain welcomed 17,840,292 British tourists – 12.4% more than in the previous year.

Keeping these visitors loyal and drawing new ones is one of the goals of the campaign, targeted at reaching 20 million impressions in social media and one million users by the end of April.