Real Madrid, FC Barcelona, among the most valuable team brands in the world
Real Madrid and FC Barcelona were ranked among the world’s five most valuable entities in the Sports Money Index prepared by Forbes, the American business magazine that reports on topics such as finance, investing, industry and marketing.
In the top four places are American sports gear brand Nike, Real Madrid, American carbonated soft drink Pepsi and FC Barcelona, in this order.
Among the top ten brands and athletes are LeBron James (5th), the American professional basketball player for the Cleveland Cavaliers; Real Madrid forward Cristiano Ronaldo (6th); and Lionel Messi (8th), the FC Barcelona star.
The Sports Money Index includes over 400 sports brands, agencies, sponsors and athletes ranked on the basis of their financial power, influence and commercial relationships with other actors in the sports world.
There are other big names from Spain on the list: tennis player Rafael Nadal (148th); Manchester City footballer David Silva (179th); Chelsea’s Cesc Fàbregas (193rd); Formula One racing driver Fernando Alonso (210th); and Atlético Madrid (216th).
Barcelona and Real Madrid also appear in the Football Money League 2017, in which Deloitte profiles the world’s highest revenue generating football clubs. Barcelona ranks second and Real Madrid, third.
Real Madrid and Barça are the most powerful sports brands in social media as well. Both have reached an impressive 100 million followers on Facebook.
Banco Santander and BBVA, two of the largest financial entities both nationwide and worldwide, are also on the Sports Money Index as a result of sports sponsorship investments.
Banco Santander stands 397th for its investment in Formula One and Spanish First Division League, while BBVA ranks 426th for the visibility it built as NBA sponsor.