Marca España

Marca España is a long term State policy, aimed at strengthening our country’s image, both among Spanish citizens and beyond Spanish borders.

The highest representative of Marca España is the High Commissioner

Planning, promoting and coordinating
We are all Marca España!

Marca España is a joint project, independent of any political ideology, in which everyone can participate

It promotes the positive aspects of Spain and the image of a country, which is modern, innovative and talented

Most of developed countries have similar initiatives to manage their country-image

A positive country-image worldwide has an impact on the economic and social welfare of citizens

Wherever you are, tell the world what you love about Spain

We all make #MarcaEspaña