Marca España is a long term State policy, aimed at strengthening our country’s image, both among Spanish citizens and beyond Spanish borders.
The highest representative of Marca España is the High Commissioner
Marca España is a joint project, independent of any political ideology, in which everyone can participate
It promotes the positive aspects of Spain and the image of a country, which is modern, innovative and talented
Most of developed countries have similar initiatives to manage their country-image
A positive country-image worldwide has an impact on the economic and social welfare of citizens