‘It’s a highly synthetic logo that stands for Global Spain’s diversity and dynamism,’ Ms Lozano said. She also thanked the designer for her wonderful, free-of-charge contribution to the project.

Ms Lozano pointed out that the new image can only be made ‘by all of us together.’

‘The logo is simple for a reason: it invites citizens to make it theirs and fill it with meaning, guided by their imagination,’ Ms Maneiro explained.

Introducing Global Spain’s new corporate image

11/19/2018

Today, at the Palace of Viana, Irene Lozano, Secretary of State for Global Spain, introduced the new corporate image for the new government policy to promote our nation brand at the international level. The new design was made by Myriam Maneiro, a freelance creative consultant who made a selfless professional contribution to the project.

Myriam, a professional with long experience, designed a logo that embodies the goals of Global Spain – an initiative that reaches out to citizens, integrating the talent and diversity of the Spanish people in the construction and protection of our country’s reputation. The logo, which was presented to the press by Ms Lozano and Ms Maneiro, is meant to symbolise innovation, Spain’s global presence, and the country’s growing influence at the international level. A simple icon, it conveys multiple meanings.

‘It’s a highly synthetic logo that stands for Global Spain’s diversity and dynamism,’ Ms Lozano said. She also thanked the designer for her wonderful, free-of-charge contribution to the project.

The Secretary of State also talked about the initiative’s goals to improve the country’s reputation: ‘The new Secretariat will be a sort of diplomatic startup – agile, dynamic and fast in the international scene. We want Spain to move from introspection to activism in global governance.’

Finally, Ms Lozano pointed out that the new image can only be made ‘by all of us together.’ ‘We rely on the Spanish society but also on Spanish nationals living abroad. There are many citizens who want to do great things for our country and Global Spain will be a channel for their participation and contributions.’ In a first step, an email address has been created to be in contact with citizens and learn about their initiatives to promote the country’s reputation around the world (contacta.espanaglobal@maec.es).

A design for all

Myriam Maneiro gave details of the new logo: ‘It is the result of hard work and the efforts of a team. We simplified, refined and polished the design to get to the final version. In the case of brand logos, the simpler they are, the better they work.’

The logo shows an earth globe whose colours – red and yellow after the Spanish flag – are merged to include us all, to bring us together and help us understand each other. It symbolises light, warmth and the future, where we all have a role to play.

The globe’s semi-meridian, which gives the idea of movement, refers to all Spaniards, who work within and beyond Spanish borders for our country to be recognised around the world.

The font chosen, Helvetica, has a purpose too. It makes the website contents visible and easy to read in all formats. The design, both classic and modern, is meant to reach out to Spain’s past and future. The globe’s colour grading has a match in the alternation of regular and bold font in the texts.

‘The logo is simple for a reason: it invites citizens to make it theirs and fill it with meaning, guided by their imagination,’ Ms Maneiro explained. ‘It has been a pleasure to create a logo that represents our country’s image to the world,’ she concluded.