Country RepTrak 2018 is based on interviews with 58,000 citizens from 20 countries.
Spain, 14th in Country RepTrak 2018
Spain has kept its place among global leaders in terms of reputation. According to Country RepTrak 2018, a survey by Reputation Institute that measures citizens’ perceptions in 20 countries (including G8 members) about 55 nations, our country stands 14th with a score of 73.07/100.
Even though Spain has moved down one place (13th in 2017, with a score of 74.6/100 – the best mark since 2009), its international reputation is higher than the image of Belgium, the UK, Portugal, France or Germany.
This year’s most reputable country is Sweden, followed by Finland and Switzerland. The other countries ranked above Spain are Norway, New Zealand, Australia, Canada, Japan, Denmark, the Netherlands, Ireland, Austria and Italy. In 2017, the reputation podium went to Canada, Switzerland and Sweden.
Country RepTrak 2018 is based on interviews with 58,000 citizens from 20 countries, including the G8 members (Germany, Canada, USA, France, Italy, Japan, UK and Russia), who shared their perceptions of 55 different countries, chosen according their GDP and other variables.
The study measures reputation on the basis of the levels of trust, esteem, admiration and respect. A country’s perceptions are based on 17 attributes that can be grouped into three main dimensions: level of development, quality of life and quality of institutions.